101 Dalmatians is a well known and loved children's film which is about a huge litter of dalmatian puppies which are abducted by the cruelest of women named Cruella De Vil and her evil workers to create an outfit made from there fur. The target audience are mainly small children under the age of 10, however it is a family film and because it is a classic adults can relate back to their past and enjoy it too.
This film attracts the target audience because many children love animals, especially dogs and puppies because not only are they cute but are also said to be 'a man's best friend.' The characters are all very colourful and bright against the city landscape and so your more attracted to the characters than the setting of the story. Each of the puppies being young, meant that they symbalised the target audience as all the puppies were hyper active and wanted to always be doing something fun, which every child of a young age does and so the target audience was represented through the puppies, unlike other disney movies.
This film is very memorable to us because when we were younger we always used to watch disney films, and as we both had a love for animals, it meant that this film appealed to us and stood out from the other classic disney movies as this film was based on talking animals and people.
The moral to this story is quite deep, especially for young children. As Cruella De Vil is shown to steal away the puppies to create her coat, it shows the children how arrogant and selfish she really is, and teaches them not to be greedy and to not go to extreme measures to get what you want. You should respect the things around you and also not be cruel to animals. Cruella De Vil also lies to the owners of the dogs and puppies, which digs herself a deeper hole which shows that you shouldn't lie because it won't get anywhere and you will be found out like Cruella De Vil was as she got in trouble with the police.
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